TikTok is a one-stop shop for creating, sharing, and watching short-form video content. It’s a great place to get creative with marketing your brand, and it’s quickly becoming a popular social media platform for both consumers and businesses. Here are a few TikTok business marketing tips you can use to help your business grow on the platform.

1. Jump on Trends

One of the key things to keep in mind when marketing your business on TikTok is to be in the know about current trends. This is why it’s important to pay attention to the For You and Discovery pages so that you can create and upload videos that align with what’s currently popular with your audience. For example, if you notice that there is a lot of content focusing on pranks or challenges, then you can try to incorporate those elements into your video content.

2. Embrace Influencers

TikTok has seen a huge surge in influencer campaigns from brands like Nike, Skittles, Fenty Beauty, and many others. If you are looking to connect with influencers to promote your brand, then be sure to do your research and identify the best ones using an influencer tracker tool. Then, work closely with them to plan and execute the campaign.

3. Use a Link Tree

If you want to drive conversions from your TikTok videos, then using a link tree is a must. This is a smart way to direct TikTok viewers to your YouTube channel, website, e-commerce store or any other external site.