Facebook Advertising Cost Per Month

facebook advertising cost per month

Facebook advertising is a powerful tool for generating brand awareness, traffic, leads, and sales. But it’s not cheap. The average Facebook advertising cost per month is around $1,000 to $3,000 per month depending on the industry, ad placement, and relevance. The best way to cut Facebook ad costs is by hiring an expert Facebook ad agency. They know how to optimize campaigns and get the most out of your budget.

Revealbot data from January through July 2023 shows that the average Facebook advertising cost per click (CPC) is 51.3 cents and the average cost-per-thousand impressions, or CPM, is $8.77. CPC and CPM pricing is determined in an auction that occurs in a fraction of a second to decide which ads will appear on a user’s feed. This process is based on supply and demand, as well as the quality of your ad and its performance metrics.

Calculating Facebook Advertising Cost per Month: Budgeting Strategies for Businesses

A highly relevant ad with a competitive bid will be shown more often and at a lower cost than an irrelevant ad with a high bid. This is important for user experience on Facebook, as it helps ensure that people only see ads that are relevant to them. It also helps to ensure that advertisers are spending their money wisely by only paying for ads that have a high chance of delivering a positive return on investment.

The cost of Facebook ads can also vary by season, as businesses spend more during peak shopping seasons. Competition for ad space also increases during these periods, which can lead to higher bidding prices and a higher cost-per-click.