The unifying power of sports is evident by the passion, dedication, and loyalty fans demonstrate to their favorite teams and athletes. They spend significant time, money, and effort on their team. They are emotionally invested in their team’s success, as well as in overcoming setbacks. For many fans, the team is an extension of their self. Go here สำรวจโปรโมชั่นที่ เว็บยูฟ่า

Several theories explain why fans behave in this way. For example, Cialdini’s “basking in reflected glory” theory suggests that diehard fans gain self-esteem when their team performs well by associating themselves with it. In addition, fan ego-investment may be fueled by the positive stressors, or eustress, that result from watching sports events. The adrenaline and dopamine that are released during sporting events increase the perceived value of a team.

Another important factor is the sense of community that comes from being part of a sports fandom. Studies show that fans are more influenced by the social connections they make with other members of their fan community than they are by any individual sport event (Boyle and Helson, 2000; Wann et al, 2006).

The Psychology Behind Fan Loyalty and Sports Teams

The study by Boyle and Helson found that participants who identified as first or high priority fans were more affected by their teams’ match results—wins and losses—than those who were medium or low priority fans. They were more likely to remember the matches they attended and to strongly agree that they made an effort to watch every game involving their team.